True Brands: 6-Pack of Values
The Challenge
I initially dug into researching the company values themselves, writing down definitions and drawing potential icons. Then I explored the categorization of beer to identify 6 unique vectors that could carry these values.
Forgettable Values
This is the company where I got my start in packaging design, working on everything from the dieline of the smallest sticker on a shot glass, to collections upwards of 30 SKUs with every product working harmoniously to represent our the brand. I attended monthly company meetings where the brand’s values were discussed at length, but aside from those presentations, there was little representation of these values in our office.I initially dug into researching the company values themselves, writing down definitions and drawing potential icons. Then I explored the categorization of beer to identify 6 unique vectors that could carry these values.
The Solution
Familiar Packaging
Inspired by my research, I explored symbolic imagery and typographic layouts in my sketchbook, then turned to the computer to
refine and add color. I created six labels that incorporate a range of Ales and Lagers, one for each of the company values, which together become a 6-pack.
As a designer, my goal is always to utilize my illustration and layout skills to show off what is already special about the brand I am working with, and create something memorable. While this project was mostly for my own amusement, I look forward to working on projects where I can make an impact with design systems.
Familiar Packaging
Inspired by my research, I explored symbolic imagery and typographic layouts in my sketchbook, then turned to the computer to
refine and add color. I created six labels that incorporate a range of Ales and Lagers, one for each of the company values, which together become a 6-pack.
As a designer, my goal is always to utilize my illustration and layout skills to show off what is already special about the brand I am working with, and create something memorable. While this project was mostly for my own amusement, I look forward to working on projects where I can make an impact with design systems.
