Packaging Design

Buddy the Bordeaux Corkscrew


The Challenge

Adopting a New Product

Buddy the Bordeaux was created by the in-house Industrial Design team at True Brands to be the counter part for an existing product in our lineup, the Allie Cat Corkscrew. However, due to the product’s vertical orientation, I created a custom dieline for both the hanging card, and the Counter Display Unit (CDU) that houses the cards during shipping.
The Solution

Create the Environment

I retained the friendly appearance established in the Allie Cat product, while capitalizing on opportunities for improvement. This included setting important text higher on the card, and using a color scheme that created a natural environment for the product to live in. The True Zoo logo is prominently featured where Buddy howls at the moon.