KYLIE OWEN

Product Design & Illustration

Cakewalk Holiday Collection

The Challenge

Creating a Festive Collection

The Cakewalk Holiday Collection was developed for Total Wine & More, a regular client of True Brands for all of their wine tote designs. Every year, they roll out a festive suite of designs for single and double wine totes, as well as mini bottle and liquor bags. With an array of paper treatment options at the ready, my task was to take the design trends of the day, and turn them into reliable sellers for our client.

The Solution

Customer Centered Themes

Starting with mood boards created by our product development team, I researched traditional imagery, compiled holiday catchphrases, and designed x# of totes. These designs were sent off for sampling to our factory in China, then critiqued internally before getting sent off to production. These designs will be available in Total Wine and More locations for Winter 2020.