KYLIE OWEN

Product Design & Illustration

Cakewalk Vineyard Market Collection

The Challenge

Capitalize on Trend

Building on the success of trendy farmhouse chic design, our task was to create an original product line that fit our mission: Bringing people together over food and drink. We were inspired by designers such as Joanna Gaines and Dawn LeBaile, whose expert utilization of textiles and pattern create Instagram worthy interiors. We named the collection Vineyard Market to call back to our relationship with our client, Total Wine & More.

The Solution

Research, Then Push

When pursuing a trend, it’s crucial that you don’t lose your own voice. So after compiling the research, I step away from the computer, putting pen to paper to synthesize my findings and push them forward into an original space. The products I designed for this collection featured hand lettered designs, watercolor illustration, and found textures that set this collection apart.