Layout Design & Illustration

SoFlo SAT Tutoring E-Book

The Challenge

Boring Information

The SoFlo SAT Tutoring program helps students get into their dream colleges, but that useful information is often hard to read and lacks visual engagement. My task was to take 30 pages of test preparation materials, and make them pop. However, in the year 2020, having an easy to read PDF is standard. What makes this tool shine is all of the interactive links included which help parents and students go beyond the material.
The Solution

Keep it Colorful

I started with a strong brand language to keep the document cohesive. Using the SoFlo brand colors, using refined type elements with color blocking throughout, and original illustrations keep the reader from getting lost in the text. Linked elements within add value for the client, and increase the utility of the E-book. You can check out the finished project on the SoFlo website, on the client’s website. Prefer not to give out your email? Take a look here.

Spot Illustrations: