True Barware for Target
Quick TurnaroundWhen working in the Consumer Packaged Goods space, opportunities sometimes appear with little notice, and when Target gives you the opportunity to pitch a line of barware essentials, you take it. For this project I was given a week to move 13 products from different house brands (Viski and Host) into True. Most of these products needed to keep the same dieline, but some required alteration. All of the products needed to conform to the True brand, and to exist as a digital mockup, as well as a physical prototype.